Daily headlines announce scary realities from one perspective. For example: "Employers cut 533,000, the most in 34 years." You can read an article about this at Yahoo.com News! I do not share that doom/gloom perspective. I have not had a job since 1979. Rather, I've operated a successful homebased business, and since 2003, I have focused much of my work on the direct selling channel,specifically network marketing.
In this "post" I want to share some information with each of you. That's all it is--information--what each of you do with it is up to you, of course. According the July 2008 issue of Fortune Magazine, one of the world's foremost business magazines, the direct selling industry " . . .is an investor's dream. It is the best kept secret in the business world. It is an industry with steady annual growth, healthy cash flows, high return on invested capital and long term prospects for growth." According to an article in Success Magazine, also published during the summer 2008," . . .this industry, known as direct selling, relational marketing and network marketing,as well, is the world's fastest growing economic segment. It has grown steadily for the past 20 years, with sales increasing throughout this industry by more than 80 percent since 1998." According to the Direct Selling Association, the industry's professional organization, sales in this industry tops $30 billion in the United States and exceeds $110 billion worldwide." Many economic experts claim that this industry is recession proof. Currently 175,000 people in the USA and another 500,000 worldwide get involved in this industry each week, either as customers, business owner or both, according to the Fortune Magazine article. Yet with less than one percent of the world's population involved, this industry has tapped into only a fraction of its growth potential."
In their blockbuster book--Why We Want You to be Rich--Robert T. Kiyosaki and Donald Trump recommend network marketing as a vehicle to move from the E and S areas of the Cash Flow Quadrant to the B and I areas. In the Cash Flow Quadrant, E stands for employees, who work on a job someone else owns; S stands for the self-employed who work on a job the self-employed individual owns. B stands for a business system where people work with the owner so everyone gets more done. I stands for Investor.
According to Kiyosaki: "An important personal skill required for any B quadrant business is leadership. Are you able to overcome your own fears and help others overcome their fears in order to get the job done . . .I meet many people in the S quadrant who would like to expand, but they simply lack leadership skills . . .Where could you find a business that will invest the time in your education, your personal development and building your own business? The answer is: most network marketing businesses. A network marketing business is a B quadrant business because it meets several criteria I look for in a business or invesment. Those criteria are:
1. Leverage: Can I train other people to work for me?
2. Control: Do I have a protected system that belongs to me?
3. Creativity: Will the business allow me to be creative and develop my own personal syle and talents?
4. Expandibility: Can my business grow indefinitely?
5. Predictability: Is my income predictable if I do what is expected of me? If I am successful, and keep expanding my business, will my income increase with my success and hard work? . . . A true network marketing business is the exact opposite of a traditional business model (the corporate pyramid). A network marketing business is designed to bring you up to the top, not keep you down at the bottom. A true network marketing business does not succeed unless it brings people up to the top."
The Fortune Magazine article also discussed the viable growth of homebased businesses. Consider: "As economist Paul Zane Pilzer puts it in The Next Millionaires, 'We're in the midst of a boom in home-based businesses, and it shows no sign of slowing . . .working for the traditional corporation has become the risky option. Working for yourself has become the new job security. 'If I'm working for someone else, I'm trading time for money, but I'm not building any equity,' says Duncan MacPherson co-founder and co-CEO of Pareto Systems, a consulting firm. 'As an entpreneur, I'm the master of my own destiny.' . . .Forget the paycheck, according to Fortune Magazine article, "your W-2 days are over. It's a 1099 world now."
Consider my main business website at http://miltoncjordansr.com and you will see that I contract with five direct selling corporations that use the network marketing distribution channel. Go to www.dsa.org to learn more about this industry from the Direct Selling Association.
Therefore, I believe that anyone who plans to work effectively and long term in the ministry to help men and women make the arduous trek from conviction to contribution must focus on teaching and training the people their serve how to design, develop and deploy successful homebased businesses, particularly in the network marketing segment of the direct selling industry. Now, I do not suggesgt that we abandon a strategy to get the men and women we serve hired into traditional jobs where they can be found. But I passionately believe that we should also teach and train these men and women as I've suggested in this "posting."
Please let me hear your comments, responses and reactions to this suggestion.
See you at the top!
Please click on the link below to go to the page where I list all of the corporate partnership I work with.
http://www.miltoncjordansr.com/index.cfm?id=17031&fuseaction=browse&pageid=126
